Real World Example
A regional service business with an aging web site, poor advertising returns, and low lead generation sought our help.
After redesigning the web site we implemented ads, remarketing, call tracking, and conversion analysis. The effort was successful, and beat the national competition in local markets.
Our Plan and Implementation
SEO Research
Proprietary tools were used to discover any valuable search keywords within the existing web pages. Similar research was done to identify competing web sites and their search keyword strengths. The result was a plan for creating pages on the new web site to keep existing keyword search rank and target weak spots in competitor SEO strategy.
Search engine optimization and competitor research illustration is shown adjacent/below.
Web Site Update
The company’s web site was replaced with an updated a version that responds to mobile phones, tablets, and desktop computer screens. Page text and images resize and rearrange automatically on different screens.
Click on a web page image to see compare the old and new web sites.
Old Site Home Page
Outdated marketing.
Updated Desktop Page
Stronger look & appeal.
Old Site Mobile Page
Pages not mobile friendly.
Updated Mobile Page
Resizes to fit screen.
Updated Desktop Page
Stronger look & appeal.
Old Site Home Page
Outdated marketing.
Updated Mobile Page
Resizes to fit screen.
Old Site Mobile Page
Pages not mobile friendly.
Business Listing Update
Search Engine Submission
Call Tracking
Analytics Integration
Pay Per Click Advertising
Remarketing Audiences
Extra tracking code was added to the web site to allow ads to be targeted to visitors after leaving the web site. Premium bids are offered to show ads to previous site visitors, and they are shown ads with the company logo and other images.
Branding image ads are shown on cooperating web sites after visitors leave the client’s web site - while they are making a purchase decision.
Remarketing Ad Example
Call Grading
The client marks leads in the call tracking software, so we can see which ads and sources generate the most valuable leads. Seeing real conversion information allows online advertising to get better return on investment.
Support & Analysis
We managed the whole setup for the first month and helped the client plan for the future. Now we are providing ongoing site support and oversight of advertising, SEO, and analysis. The client’s password protected dashboard gives them real-time access from multiple sources.
Managed online marketing with real accountability.
End Result
The effort yielded healthy lead traffic and the client expanded marketing areas. The expansion generated more leads at affordable rates.
Get the advantage that wins elections and gets sales leads. Use effective online marketing strategies to spend less and get more than your competition.
Contact KPI Science for a complementary review of your online business and competitive position.
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KPI Science
Managed Online Marketing
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